Hardware Podcasts

Investor Spotlight: Liz Myslik of Loft Growth Partners

The Startup CPG Podcast · 25 Oct 2025 · 50m · Episode 212

What this episode covers

Liz Myslik, Managing Partner at Loft Growth Partners, explains that her firm invests in purpose-driven CPG brands with $5-20M in revenue that have achieved product-market fit and strong unit economics. She highlights Back to the Roots as a portfolio example of a brand that successfully pivoted from mushroom growing to organic gardening supplies through resilience and market adaptation. Myslik warns founders about the misalignment between long-term brand building and the short time horizons of traditional investment funds, advocating instead for angel networks and early profitability. She emphasizes that execution, focus on core products, and strong margins are non-negotiable for sustainable growth in the current CPG landscape.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Loft Growth Partners, General Mills, Mondelez, Unilever, Campbell's, J and J, Whole Foods, Amazon, Costco
Products
Back to the Roots, Gaiam, Larabar, Justin's, Plum Organics, Eco Products
Also
Expo West, Neutopia, Global Zoo, Nosh, Fancy Food

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