Advice Line with Michelle Wahler of Beyond Yoga

How I Built This · 17 Sept 2026 · 41m

What this episode covers

Michelle Wahler, co-founder and former CEO of Beyond Yoga, joins Guy Raz to offer advice to early-stage founders. She discusses the importance of focusing on sustainable growth rather than chasing a massive exit, and shares insights on building a brand through superior materials and emotional storytelling. The episode features calls from founders of Elective Study Abroad, Grace Ann Upholstery, and Sacred Pause Soap Company, who seek guidance on conversion, relationship repair, and digital marketing.

Most relevant to

companies scaling up, founders before launch and early-stage companies

Topics

Mentioned

Companies: Beyond Yoga, Elective Study Abroad, Grace Ann Upholstery, Sacred Pause Soap Company, Engine, U.S. Bank, Levi's, Quince Hill, USC, Backroads, Anthropic, Whole Foods, Airbnb

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Advice Line with Michelle Wahler of Beyond Yoga

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

#169 - "How to Take Advice" with Nikhil Arora

Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products Ventures

#232 - 2026 Brand Resolutions

Ep. 7: "You had me at wine" - Gregorio Santiago, on shifting your mindset from product to brand

#100 Toasting to 100 Episodes of The Startup CPG Podcast with Our Favorite Moments