Hardware Podcasts

Atlassian: Mike Cannon-Brookes and Scott Farquhar

How I Built This · 8 Feb 2021 · 1h 12m

What this episode covers

Mike Cannon-Brookes and Scott Farquhar, co-founders of Atlassian, explain how they pivoted from a failed tech support service to building Jira, a project management tool that became a $50 billion enterprise. They discuss their early days in Sydney, Australia, where lack of venture capital forced them to build a product-led, self-serve business model and use guerrilla marketing tactics like leaving flyers at conferences. The founders also detail their unique leadership approach, including using rock-paper-scissors to resolve disputes and their decision to remain independent despite acquisition offers.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Atlassian, Blink, Bay Networks, Nortel Networks, IBM, PWC, ASX, Shopify, U.S. Bank
Products
Jira, Bookmark Box, Dropbox, Slack

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