Strava: Mark Gainey and Michael Horvath
Mark Gainey and Michael Horvath, co-founders of Strava, recount their journey from a failed 1995 attempt to build a 'virtual locker room' for athletes to the successful launch of Strava in 2009. They detail their pivot to enterprise email software (Kana), which led to a successful IPO, and their eventual return to their original passion project targeting cyclists with GPS data. The episode highlights their strategic decision to focus on a niche audience, the friction of early hardware dependencies like Garmin devices, and the personal challenges that shaped their leadership roles, including Gainey’s health issues and Horvath’s wife’s cancer diagnosis.