Hardware Podcasts

Instagram: Kevin Systrom & Mike Krieger

How I Built This · 19 Sept 2016 · 28m

What this episode covers

Kevin Systrom and Mike Krieger, co-founders of Instagram, recount the company's journey from a location-based app called Burbn to a global photo-sharing platform. They detail the pivot to focusing on mobile photography and filters, the chaotic launch on a single server that crashed frequently, and their strategy of targeting designers on Dribble to drive early adoption. The episode covers their rapid scaling, the acquisition by Facebook for $1 billion, and the lessons learned regarding community trust and transparency during the Terms of Service controversy.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Facebook, U.S. Bank
Products
Instagram, Burbn, Foursquare, Goala, XPro 2
Also
Dribble

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