Instagram: Kevin Systrom & Mike Krieger
Kevin Systrom and Mike Krieger, co-founders of Instagram, recount the company's journey from a location-based app called Burbn to a global photo-sharing platform. They detail the pivot to focusing on mobile photography and filters, the chaotic launch on a single server that crashed frequently, and their strategy of targeting designers on Dribble to drive early adoption. The episode covers their rapid scaling, the acquisition by Facebook for $1 billion, and the lessons learned regarding community trust and transparency during the Terms of Service controversy.