Hardware Podcasts

Competing with Tech Giants: Approaches and Challenges with Morgan Teachworth of Cisco

Over the Air · 2 Mar 2023 · 42m

What this episode covers

Morgan Teachworth, VP of Engineering at Cisco Meraki, recounts the company's journey from a 5-year-old startup focused on mesh networking to its 2012 acquisition by Cisco. He details how Meraki identified an underserved market of small businesses and low-income housing, leveraging cloud management to compete with enterprise incumbents like Cisco itself. Teachworth also discusses the strategic pivot away from the failed Meraki phone product to the highly successful Meraki security camera line, emphasizing the importance of product-market fit and managing customer expectations for hardware sold with recurring software licenses.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Cisco, Meraki, Amazon AWS, Microsoft Azure, Samsara, Polycom
Products
Google Wi-Fi, Arduino

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