063: Hardware Startup Tips from a 22 Year Apple Exec

Product Startup · 17 Feb 2021 · 47m

What this episode covers

Michael Hageloh, who spent 22 years at Apple and was Managing Director of LittleBits, explains how hardware startups can apply Apple's best practices, specifically focusing on product focus, messaging, and the future of connected hardware. He details how Apple simplified its lineup to four products, managed the 'think different' campaign, and iterated from the iPod to the iPhone through tight feedback loops. Hageloh argues that startups must limit feature sets to achieve product-market fit, manage their message with extreme succinctness, and leverage modern maker spaces and incubators to innovate rapidly before being acquired by larger corporations.

Most relevant to

large enterprises and early-stage companies

Topics

Mentioned

Companies: Apple, LittleBits, Indian River State College, Mako Design + Invent
Products: Live from Cupertino, iPod, iPhone, iMac, Newton

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063: Hardware Startup Tips from a 22 Year Apple Exec

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

#066 - How to apply lean startup principles to hardware, with Ash Maurya of Leanstack, USA

#025 - How to benefit for your startup from the one and only hardware accelerator of Southern California, with Shaun Arora of Make in LA, USA

Hardware Entrepreneurs: 3 Critical Mistakes You Must Avoid

Competing with Tech Giants: Approaches and Challenges with Morgan Teachworth of Cisco

Five Biggest Mistakes Hardware Startups Make with Customers with Dave Millman of BizDev Global