Hardware Podcasts

064: Preparing and Executing Your Product's First Production Run

Product Startup · 23 Feb 2021 · 26m

What this episode covers

Mike Morton, who ran Dell's business desktops design division and previously operated a design firm in Hong Kong, explains how startups can successfully execute their first overseas manufacturing run. He emphasizes the necessity of integrating manufacturing considerations early in the design phase to avoid costly errors and the critical importance of having 'boots on the ground' representatives in China to manage factory relationships and quality control. Morton advises founders to treat the first production run as an investment in brand reputation rather than a profit center, urging them to double their budgets and secure high-caliber experts to mitigate the risk of catastrophic failure.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Dell, Sunbeam, Hewlett-Packard, TechStars, Capital Factory, Mako Design + Invent
Also
Alibaba, Indiegogo, Kickstarter

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