Atlassian: Mike Cannon-Brookes and Scott Farquhar
Mike Cannon-Brookes and Scott Farquhar, co-founders of Atlassian, explain how they pivoted from a failed tech support service to building Jira, a project management tool that became a $50 billion enterprise. They discuss their early days in Sydney, Australia, where lack of venture capital forced them to build a product-led, self-serve business model and use guerrilla marketing tactics like leaving flyers at conferences. The founders also detail their unique leadership approach, including using rock-paper-scissors to resolve disputes and their decision to remain independent despite acquisition offers.