Hardware Podcasts

Interview with Eric Ries - Transorted Testing Tachydidaxy

The Amp Hour · 21 Aug 2013 · 1h 12m · Episode 159

What this episode covers

Eric Ries, author of The Lean Startup, discusses applying lean manufacturing principles to product development, emphasizing rapid experimentation and the Minimum Viable Product (MVP). He explains how hardware companies can use mockups, soft tooling, and service contracts to iterate quickly and validate customer demand before committing to expensive hard tooling. Ries argues that internal risks and bureaucratic silos are the primary barriers to speed, not technical constraints, and that companies must pivot their management systems to handle uncertainty.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Toyota, Facebook
Products
The Lean Startup, Arduino, iPhone

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