The Startup CPG Podcast · 14 Oct 2025 · 1h 02m · Episode 205
Austin Gardner-Smith, CEO of Drivepoint, and David Sooch, Senior Director of Finance at Graza, discuss the critical role of forecasting in scaling CPG brands. They detail how forecasting responsibilities evolve from founders to dedicated finance teams as revenue grows, and explain the multi-layered process of translating shelf velocity into production and cash flow plans. The conversation covers specific strategies for retail versus e-commerce forecasting, managing new product launches like Graza's refillable canisters, and maintaining healthy tension between sales, ops, and finance.
companies scaling up
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