Yasso: Amanda Klane and Drew Harrington
Amanda Klane and Drew Harrington, co-founders of Yasso, explain how they defied industry experts to create a frozen Greek yogurt bar, navigating early recipe failures and manufacturing rejections to secure a trial run with Mr. Cookie Face. They detail the operational chaos of their early scaling, including a truck accident, packaging errors, and a near-disastrous wet check from Costco, while building a brand that eventually attracted competitors like Ben & Jerry's and Unilever. The founders discuss their strategic decision to prioritize taste and mainstream retail placement over niche diet trends, leading to profitability and a eventual acquisition by Unilever.