Founder Feature: Ollie & Sophie Spring of OOSO Sparkling Tea

The Startup CPG Podcast · 10 Oct 2025 · 35m · Episode 203

What this episode covers

Ollie and Sophie Spring, co-founders of OOSO Sparkling Tea, discuss their journey from meeting on Hinge to launching an award-winning non-alcoholic sparkling tea brand in June 2024. They explain their product formulation, which uses organic honey and functional ingredients to appeal to the sober-curious Gen Z and millennial demographic, and detail their intentional branding strategy inspired by the Bauhaus movement. The founders also highlight their decision to remove all caffeine from their lineup by the new year and their current distribution channels, including Fresh Direct and select New York retailers like Big Night and Happier Grocery.

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