Hardware Podcasts

346 - Sistine Spritz packaging aesthetic is unreal! w/ founder Kate McLamb and Lauren Alexander

People of Packaging · 28 Apr 2026 · 28m

What this episode covers

Kate McLamb and Lauren Alexander, co-founders of Sistine Spritz, explain how they built a beverage brand by treating it like a fashion house, prioritizing brand aesthetics and community before finalizing the liquid formula. They discuss the design of their 750ml champagne bottle with a hand-applied blue wax seal and the technical challenges of transitioning to a 222ml slim can while maintaining their 'sexy' brand identity. The founders detail how they achieved the drink's natural ruby-red color using beets and carrots to match their computer-generated ideal, and describe their strategy of launching through intimate events and LA retail partnerships rather than traditional alcohol distribution.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Blocking Projects, Stanley's Wet Goods, LNA
Products
Sistine Spritz, Wine Society

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