Hardware Podcasts

Building a Clean-Label Tart Cherry Beverage with No Natural Flavors and No Added Sugar in the Midst of a Booming Ingredient Trend

The Startup CPG Podcast · 10 Jul 2026 · 27m · Episode 336

What this episode covers

Lindsey Fredrick, founder of Tart, explains how her personal struggle with 35 food allergies led to the creation of a clean-label tart cherry beverage using only five organic ingredients, no natural flavors, and no added sugar. She details the strategic decision to manufacture mineral water in-house to reduce shipping costs and the packaging pivot from burgundy to a standout red can that drives shelf visibility. Fredrick also discusses her rapid launch timeline, from January 1st to exhibiting at Winter Fancy Food Show, and how organic certification became a key competitive advantage in securing retail partnerships in California and Texas.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Vital Fit Nutrition, Sprouts
Products
Tart, San Pellegrino
Also
Winter Fancy Food Show, Tom Brady

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