333 - The Chasm is Real: Dragging Packaging into the 21st Century with Jamie Lo from Laibl

People of Packaging · 18 Dec 2025 · 31m

AI in practice: 3 real uses of AI described

What this episode covers

Jamie Lo, co-founder and CEO of Laibl, explains how his platform uses AI to bridge the 'chasm' between legacy packaging suppliers and modern brands by automating sourcing and matching. He details the platform's 'Outcome as a Service' model, where suppliers pay commissions only upon successful transactions, incentivizing quality and responsiveness. The episode highlights how Laibl’s concierge agent vets over 4,000 North American suppliers to help brands find diverse, value-aligned partners quickly, addressing the inefficiencies of traditional RFPs and trade show networking.

AI in practice

Where this conversation describes AI being used to build or deliver a product. Part of the AI in practice tracker.

Sourcing & supply chainLaibl sourcing conciergeover 4,000 suppliers matched in minutes

An AI agent interprets natural language requests to compile specifications and match brands with pre-vetted suppliers, reducing the sourcing time from months to minutes.

“What this does is it allows brands to make one request and it uses the AI to match them with the right type of supplier, starts to communicate with them as well.”

Speaker 2 · Hear it at 13:49

Sourcing & supply chainLaibl AI verification agents

AI agents are used to verify and vet new suppliers joining the platform to ensure legitimacy and quality before they are listed.

“So we've got AI, as well as us on the team, doing verification and vetting as people come into the platform. It's happening so quickly on the supplier side because they're seeing the benefit of being listed on a platform like this and being verified, that we're using agents a little bit more on that side…”

Speaker 2 · Hear it at 20:46

Running the company

The speaker notes that other software companies use AI to automatically fill out RFP questionnaires by pulling in previously submitted data, highlighting a competitive threat to manual processes.

“There's there's new softwares to also help fill out some of the RFPs based upon like all of the other information that you filled out. So it pulls in all the RVs you've responded to. Their software is popping up to do that.”

Speaker 2 · Hear it at 27:31

Mentioned

Companies
Laibl, Textars, Unilever, Replon, L'Oreal, Label King

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