Hardware Podcasts

332 - AI, "Augmented Intuition," and the Future of Packaging w/ Xavier Joseph from Aptar

People of Packaging · 11 Dec 2025 · 28m

AI in practice: one real use of AI described

What this episode covers

Xavier Joseph, VP of Global Marketing, Innovation, and Business Development at Aptar Beauty, discusses how AI is transforming the packaging industry from a world of constraints to one of possibilities. He explains how Aptar uses AI to simulate material interactions for sustainability, standardizes pump mechanics while customizing aesthetics, and predicts formula compatibility to reduce physical testing. Joseph emphasizes the concept of 'augmented intuition,' warning against IP leakage risks and advocating for human oversight in consumer-facing AI applications.

AI in practice

Where this conversation describes AI being used to build or deliver a product. Part of the AI in practice tracker.

Engineering & simulationAI enabled modelreduced compatibility testing from 5 pumps to 2

An AI model predicts functional compatibility results for dispensing pumps based on formula rheology and viscosity, determining actuation force and stroke to prime without physical testing.

“Well, we have created an AI enabled model that predicts functional compatibility results. So depending on the formula, rheology and viscosity, it's going to tell you, depending on the app dispensing pump that you take, the force to actuate, the suction power, and the stroke to prime that you are going to get, depending on the pump and depending on the formula.”

Xavier Joseph · Hear it at 24:21

Most relevant to

large enterprises

Topics

Mentioned

Companies
Aptar Beauty, L'Oreal, Beiersdorf
Products
Nivea
Tools
Duolingo

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