Hardware Podcasts

331 - I wrote a book and it's out TODAY!

People of Packaging · 5 Dec 2025 · 12m

What this episode covers

Adam Peek, founder of Label King, discusses the release of his new book, 'Sales Exegesis: A Pastor’s Journey into Packaging Sales,' detailing the unique process of writing it. He explains how he leveraged 14 years of LinkedIn content and voice memos from his commute to train an AI ghostwriter, allowing him to structure his thoughts without extensive typing. Peek outlines his core philosophy of building sales strategies on observable, objective truth rather than hype, drawing parallels between his past as a pastor and modern sales techniques.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Label King, Amazon, Kindle Direct Publishing, LinkedIn
Products
Sales Exegesis: A Pastor’s Journey into Packaging Sales
Also
Vanilla Ice, DMX

Related episodes from other shows

Other shows on the same ground, closest first.

  • How I Built This · 1h 24m

    Author and Podcaster: Tim Ferriss

    Tim Ferriss, author of The Four-Hour Work Week and host of The Tim Ferriss Show, explains how he bootstrapped his first supplement company, Brain Quicken, by leveraging sales skills from a dot-com job and negotiating with contract manufacturers. He details the operational burnout that led him to systematize his business, travel the world to master skills like tango, and write his best-selling book through a targeted blogger launch strategy. Ferriss also discusses his transition from entrepreneur to investor and podcaster, his methodical approach to self-improvement, and his advocacy for psychedelic therapy to treat depression.

    Starting a product companyDirect-to-consumer & e-commerce
    8 chapters

  • Embedded.fm · 1h 08m

    235: Imagine That, Suckers! (Repeat)

    Author Robin Sloan, known for *Mr. Penumbra's 24 Hour Bookstore* and *Sourdough*, discusses his background in technology and how it informs his fiction, including detailed portrayals of startups, robot arms, and Google. He explains his process for integrating complex technical concepts like cryptography and machine learning into narrative, ensuring they feel authentic to engineers while remaining accessible. Sloan also details his recent experiments with AI, using neural networks to generate text and audio for his books, and shares his philosophy on finishing projects and the creative potential of open-source tools.

    AI & machine learningStarting a product company
    10 chapters

  • Being an Engineer · 42m

    Jeff Gothelf | Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

    Jeff Gothelf, co-author of 'Lean UX' and author of 'Forever Employable', discusses how engineers and professionals can build a 'forever employable' career by creating a personal brand and generating inbound opportunities rather than actively job hunting. He explains that writing books and sharing expertise generously builds the reputation that attracts future work, citing his own journey from software designer to consultant and author. Gothelf also offers tactical advice on writing, content marketing, and measuring success, while touching on the impact of the pandemic on his travel-heavy career.

    Careers & educationMarketing & brand
    7 chapters

  • Embedded.fm · 1h 08m

    235: Imagine That, Suckers!

    Author Robin Sloan, known for novels like Mr. Penumbra's 24 Hour Bookstore and Sourdough, discusses his background in technology and how it informs his fiction. He details his use of machine learning and neural networks to generate text and audio for his books, specifically creating a neural net for the music in Sourdough. Sloan also explains his low-tech publishing experiment, a zine called 'zine' that forces offline reading, and shares advice on finishing projects.

    AI & machine learningStarting a product company
    6 chapters

  • How I Built This · 1h 06m

    Live Episode! Wellness Coach and Podcaster: Jay Shetty

    Jay Shetty, a former monk and author of Think Like a Monk, explains how he transitioned from a rebellious London teen to a global wellness brand by leveraging social media and strategic content creation. He details his three-year monastic training in India, his subsequent struggle to find employment as a consultant at Accenture, and his pivot to creating viral YouTube videos that led to a partnership with Arianna Huffington. Shetty describes building a sustainable business model centered on his podcast, On Purpose, and paid coaching communities, emphasizing the importance of routine and intentionality in managing his public life.

    Starting a product companyDirect-to-consumer & e-commerce
    9 chapters

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by People of Packaging. The episode itself belongs to its publisher.