Hardware Podcasts

144: How to Sell a New Invention on Amazon Marketplace

Product Startup · 5 Oct 2022 · 20m

What this episode covers

Chris Moe, co-founder of the digital marketing agency Cartograph, explains how hardware startups can successfully launch and scale products on Amazon Marketplace. He details the mechanics of Amazon's seller-central platform, including the critical importance of Fulfillment by Amazon (FBA) for Prime eligibility and the specific dimensional thresholds that determine shipping costs. Moe outlines a pricing strategy that balances net margin, competitive positioning, and cash flow constraints, while emphasizing that reinvesting approximately 20% of revenue into Amazon advertising is necessary to climb the sales rank algorithm.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Cartograph, Amazon
Products
Lily's Chocolates, Magic Spoon, Birch Benders
Tools
FBA

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