Hardware Podcasts

Amazon Success Secrets - Actionable Expert Insights on Launching & Growing a CPG Brand on Amazon

The Startup CPG Podcast · 25 Oct 2021 · 41m · Episode 4

What this episode covers

Fernando Campos, co-founder of Marketplace Ops, explains how CPG brands can successfully launch and scale on Amazon by leveraging data-driven strategies and specialized agency support. He details the importance of using tools like Helium 10 and Jungle Scout to evaluate demand, optimizing listings through polling campaigns with PickFu, and managing advertising with AI tools like PACVUE and Perpetua. Campos also provides specific advice on handling negative reviews, navigating the Amazon Vine program, and preparing for high-volume sales events like Black Friday and Cyber Monday.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Marketplace Ops
Products
IQ bar, hydrant, Neurogam, Moku foods, ancient provisions, Libbar
Tools
Helium 10, Jungle Scout, Viral Launch, Amazon IP Accelerator, PACVUE, Perpetua, PickFu

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