Hardware Podcasts

215: Launching a New Product on Walmart Marketplace

Product Startup · 1 Mar 2024 · 16m

What this episode covers

Michael Lebhar, founder of SellCord, explains how hardware startups can launch and scale on Walmart Marketplace, noting that while getting approved is easier than Amazon, success requires optimizing listings for Walmart's specific 'listing quality score' and style guides. He details the importance of using Walmart Fulfillment Services (WFS) to gain visibility and leveraging Walmart Connect advertising to build sales momentum. Lebhar shares his background of starting an Amazon brand in high school before expanding to Walmart, where he now helps brands navigate the platform's unique requirements and growing competition.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
SellCord, Walmart Marketplace, Amazon, Mako Design, eBay, Shopify
Tools
Walmart Fulfillment Services, Walmart Connect

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