Hardware Podcasts

214: Affiliate Marketing for D2C Sales of Inventions

Product Startup · 22 Feb 2024 · 25m

What this episode covers

Alex Back, founder of Couch.com and former founder of Apt2B, explains how hardware startups can leverage affiliate marketing to drive direct-to-consumer sales. He details the mechanics of affiliate platforms like Impact and CJ Affiliate, emphasizing the importance of offering aggressive commissions to secure early reviews from influencers and editorial sites like Wirecutter and Apartment Therapy. Back argues that this strategy builds long-term brand equity and SEO value, even if it sacrifices short-term profitability.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Couch.com, Apt2B
Tools
Impact, CJ Affiliate, Share a Sale
Also
Wirecutter, Apartment Therapy, Better Homes and Gardens

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