Hardware Podcasts

Advice Line with Justin McLeod of Hinge

How I Built This · 17 Jul 2025 · 39m

What this episode covers

Hinge founder and CEO Justin McLeod joins Guy Raz to answer questions from three early-stage founders: Jessica Off of Guess Where Trips, Nick Kelly of Framework Doors, and Chandler Whittington of Archive 22. McLeod advises Off on market expansion strategy, suggesting she focus on depth over breadth and leverage nano-influencers rather than expensive broad campaigns. He helps Kelly drive word-of-mouth for his steel security doors by creating 'unreasonable hospitality' moments and interactive features like handbells. Finally, he guides Whittington on how to better communicate the hand-drawn, licensed nature of his sports posters to online customers, suggesting a shift toward fan-centric storytelling and limited editions.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Guess Where Trips, Framework Doors, Archive 22, U.S. Bank
Products
Hinge, Spanx
Also
Dragon's Den, U.S. Open, PGA of America, National Hockey League

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