Advice Line with Kenneth Cole

How I Built This · 16 Jul 2026 · 45m

What this episode covers

Guy Raz and Kenneth Cole advise three founders: Matt Jacobs of Pedestrian Project on destigmatizing foot care and balancing category education vs. conversion; Emefa Fakwade of ISRAELLA KOBLA on leveraging wholesale partnerships like Nordstrom to build a direct-to-consumer brand without losing control; and Levi Case of Swing Sculpt on expanding from custom golf sculptures to broader sports memorabilia and reducing purchase friction for a novel product.

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