213: Researching How Your Product Fits on Amazon

Product Startup · 15 Feb 2024 · 18m

What this episode covers

Lesley Hensell, co-founder of Riverbend Consulting and author of The Amazon Incubator, explains how hardware startups can research and succeed on the Amazon marketplace. She details the importance of keyword research using tools like Helium 10 and Jungle Scout to identify niche gaps and optimize product listings. Hensell also covers critical launch strategies, including leveraging the 'honeymoon period' for Best Seller Rank (BSR) and using Amazon Brand Registry to protect intellectual property from knock-offs.

Most relevant to

early-stage companies

Topics

Mentioned

Companies: Riverbend Consulting
Products: The Amazon Incubator
Tools: Helium 10, Jungle Scout, Amazon Brand Registry, Amazon FBA

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213: Researching How Your Product Fits on Amazon

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

Amazon Success Secrets - Actionable Expert Insights on Launching & Growing a CPG Brand on Amazon

#127 Launching on Amazon with Leon Lewis

Advice Line with Kip Tindell of The Container Store

#050 - How to get your product found on the internet, with Ashley Faulkes of Mad Lemmings, Switzerland

How to Validate Your Product Idea Before You Spend Serious Money On It