201: Product Listing Success on Amazon Marketplace

Product Startup · 10 Nov 2023 · 18m

What this episode covers

Robb Green, founder of Solving Alpha, explains how to launch products on Amazon by optimizing listings for visibility and conversion. He details the importance of the main image, title, and keyword indexing, noting that Amazon's algorithm prioritizes products with higher click-through and sell-through rates. Green advocates for using Amazon Ads to buy visibility and data, which allows sellers to refine their keyword strategy and improve rankings relative to competitors. He emphasizes that while product quality drives long-term ratings, strategic listing optimization and constant keyword research are essential for immediate success.

Most relevant to

companies scaling up

Topics

Mentioned

Companies: Solving Alpha, Mako Design
Tools: Helium 10, Jungle Scout, Product Opportunity Explorer, Chat GPT
Also: I’m The One Podcast

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201: Product Listing Success on Amazon Marketplace

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

Amazon Success Secrets - Actionable Expert Insights on Launching & Growing a CPG Brand on Amazon

#127 Launching on Amazon with Leon Lewis

Ep. 9: E-Commerce Strategies from Amazon to Shopify with Rachel Barge of Leap Grow and Kate Lin of Right Side Up

#050 - How to get your product found on the internet, with Ashley Faulkes of Mad Lemmings, Switzerland

#225 - Amazon vs. Your Own Website: The Great eCommerce Debate with Daybreak Agency and Gawronski Media