Hardware Podcasts

Building Strategic Partnerships with Mondelēz International's SnackFutures

The Startup CPG Podcast · 10 Nov 2021 · 27m · Episode 5

What this episode covers

Brigette Wolfe, Global Head of SnackFutures, and Jackie Haney, Innovation and CoLab Program Manager at Mondelēz International, explain the structure and philosophy of the CoLab program, a startup engagement initiative designed to support early-stage well-being brands. They discuss how SnackFutures, Mondelēz's innovation and venture hub, leverages its resources to help startups prepare for potential acquisition by building strong business fundamentals, clear positioning, and robust IP. The guests highlight specific pain points faced by founders, such as packaging issues during production runs, and detail how CoLab provides tailored mentorship, subject matter experts, and a peer community to solve these challenges. They outline the application criteria for the 2022 cohort, including the $500,000 annual sales threshold and the 12-week curriculum structure.

Most relevant to

early-stage companies and large enterprises

Topics

Mentioned

Companies
Mondelēz International, SnackFutures
Products
CoLab, Oreos, Ritz, Cadbury, Dirt Kitchen Snacks, Capal, Nokwait, Sour Patch Kids, Trident
Also
State of Snacking

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