The Startup CPG Podcast · 1 Feb 2024 · 38m · Episode 13
Daniel Scharff and Patricia Menegoto of Startup CPG outline the organization's 2024 initiatives, including the free Shelfie Awards, a booth giveaway for female founders in partnership with Sato, and a dedicated section at Expo West. They discuss strategic partnerships with RangeMe and TikTok Shop to help brands get discovered by buyers, as well as micro-grants for BIPOC brands and networking events like the Summit Series cruise. The episode highlights Startup CPG's growth to 20K Instagram followers and 17K Slack members, emphasizing their mission to support emerging CPG brands through community building and direct retailer engagement.
early-stage companies
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S'well founder Sarah Kauss joins Guy Raz to advise three early-stage founders on positioning and growth. She helps Chiara Moonzi of Chigi navigate grocery placement for a chickpea-based hot cereal, Jesús Rualcaba of Paper Tacos expand his Latino-inspired greeting cards beyond specialty stores, and Adam Barker of Bolt Skin and Shave determine his growth strategy for a razor brand targeting men who shave their legs.
Taylor Foxman, founder of The Industry Collective, explains her unique business model of connecting 80 beverage and cannabis CEOs with investors, media, and partners without traditional marketing or a public-facing persona. She details her background in PR for brands like Jameson and Beyond Meat, and how she leverages this network to help underrepresented founders navigate fundraising and brand visibility. Foxman emphasizes the importance of creating 'good news' through consistent press releases and maintaining levity to support founders through the high-pressure CPG landscape.
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Tina Roth-Eisenberg, founder of CreativeMornings, explains how her 2008 Brooklyn co-working space, Studio Mates, evolved into a global network of 200+ free creative meetups. She details the organic growth from a single New York chapter to a distributed model, highlighting the pivotal role of Mailchimp’s Ben Chestnut in providing early sponsorship and the strategic shift toward community-led support. Roth-Eisenberg also discusses her parallel ventures, including the blog Swiss Miss and the temporary tattoo company Tatley, which she sold to Pilot in 2022 to focus entirely on CreativeMornings.
Milk Bar founder Christina Tosi joins Guy Raz to advise early-stage founders on scaling and product strategy. She discusses her transition from CEO to Chief Experimenter, the strategic value of brand collaborations over immediate revenue, and the importance of packaging in driving repeat gifting behavior. The episode features advice for The Beau Collective on bridge financing, Cotton Clara on market positioning, and Vashon Island Coffee Dust on converting gifters into loyal customers.
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