Hardware Podcasts

035: A 90-Day Advertising Strategy on a Budget with Paul Potratz of The Growth Mindset

Product Startup · 10 Jan 2017 · 51m

What this episode covers

Paul Potratz of The Growth Mindset explains how to build a 90-day advertising strategy on a minimal budget by focusing on benefits over features and validating products through social media engagement. He advises entrepreneurs to use free tools like Facebook groups, Hot Jar, and CRMs to identify target audiences and refine messaging before spending money on paid ads. Potratz emphasizes the importance of building a customer relationship management database early to nurture leads and leverage custom audiences on platforms like Facebook and Instagram.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
The Growth Mindset, Mako Design + Invent
Tools
Hot Jar, MailChimp, ACT
Also
Facebook, Instagram

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