Hardware Podcasts

Ep. 45 - Advertising

Open Hardware Manufacturing Podcast · 2 Oct 2025 · 43m

What this episode covers

Stephen Oz and Lucy from Opulo discuss their advertising experiments for the Lumen pick and place machine, highlighting the mismatch between social media ads and long sales cycles. They explain how they shifted focus from direct purchases to awareness and search ads, using exit surveys to track attribution. The hosts detail specific failures with Facebook, LinkedIn, and platform ads on Hackaday, while noting the effectiveness of search ads and event sponsorships in building brand credibility.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Opulo
Products
Lumen
Also
Hackaday, Tindie, Facebook, LinkedIn, Google

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