Hardware Podcasts

181: Digital Advertising for Selling New Hardware Products

Product Startup · 22 Jun 2023 · 19m

What this episode covers

Neha Bansal, Project Manager Lead at Meta Ads Manager and former Google Analytics Manager, explains how hardware startups can effectively sell direct-to-consumer using digital advertising. She advises founders to focus on organic content and product-market fit before spending on paid ads, leveraging generative AI tools like ChatGPT and Stable Diffusion to reduce content creation costs. Bansal emphasizes the importance of customer segmentation, A/B testing ad variations, and setting up digital tracking early to maximize return on ad spend.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Meta, Google, Mako Design + Invent, TikTok, Under Armour, TOMS, Blue Apron
Tools
ChatGPT, Stable Diffusion

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