180: Hardware Startup Tips for Non-Technical Founders

Product Startup · 15 Jun 2023 · 21m

What this episode covers

Graeme Whitehead, a corporate Vice President and non-technical founder, explains how he designed, manufactured, and sold the CNCT Cooler, an ultra-high-end cooler for Tesla storage spaces, as a side hustle. He details the importance of identifying knowledge gaps, collaborating with Mako Design + Invent to achieve specific industrial design and mechanical engineering goals, and navigating manufacturing pushback. Whitehead also discusses leveraging rotational molding for quality, sourcing US-based manufacturers, and gaining traction by shipping free units to influencers without contracts.

Most relevant to

early-stage companies

Topics

Mentioned

Companies: Mako Design + Invent, Tesla
Products: CNCT Cooler
Also: Indiegogo, Creativepool, New York Product Design Awards

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180: Hardware Startup Tips for Non-Technical Founders

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed

S2E37 Defied the odds: A Physical Product Development Firm That Focuses on Startups & Small Businesses, Mako Design + Invent –Kevin Mako

S2E07 A Coach for Entrepreneurs who Want to Launch Tangible Products to the Marketplace | Callye Keen

Ep. 8 - Ryan from V1 Engineering

#037 - Disrupting with digital manufacturing, with Nick Pinkston of Plethora, USA