Hardware Podcasts

S2E07 A Coach for Entrepreneurs who Want to Launch Tangible Products to the Marketplace | Callye Keen

Being an Engineer · 12 Feb 2021 · 39m · Episode 7

What this episode covers

Callye Keen, founder of RedBlueCollective, explains how he coaches entrepreneurs to launch physical products by combining product development with business strategy. He highlights the common mistake of technical founders obsessing over engineering while neglecting marketing, recommending books like 'StoryBrand' and 'Expert Secrets' to bridge that gap. Keen also advises engineers to gain practical manufacturing experience, such as working in a machine shop, to understand production constraints and limitations.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
RedBlueCollective, Most Curls, Blackstar Fund, Glossier, Shopify, Udemy, Pipeline Design & Engineering
Also
StoryBrand, Expert Secrets, Misfit Brand Academy

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