Hardware Podcasts

Introducing: It's only a Prototype Podcast

It's Only a Prototype · 9 Apr 2025 · 5m

What this episode covers

Phil Staunton, founder of product design consultancy D2M, and co-host Tom Constable introduce the 'It's Only a Prototype' podcast, which explores the messy realities of launching physical products. Staunton draws on 15 years of experience and his own failed product launch to highlight the high failure rate of hardware ventures, noting that even top investors see only one in ten successes. The hosts outline key upcoming topics, including re-shoring manufacturing from China, handling intellectual property issues, and dealing with cheap imitations.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
D2M, John Lewis
Also
Lord Iron Sugar

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