Hardware Podcasts

Bootstrapped to 800,000 Units Sold Worldwide: The Story Behind Rockit

It's Only a Prototype · 17 Apr 2025 · 44m

What this episode covers

Matt Dyson, co-founder of Rockit, explains how he and his brother-in-law Nick Webb transformed a gaffer-taped DIY prototype into a global brand selling over 800,000 units. Dyson details the journey from quitting teaching to bootstrapping the business, securing IP protection on a shoestring, and raising £250,000 via CrowdCube. He discusses the strategic decision to use distributors for global expansion, maintaining a lean team of four, and fighting off cheap Chinese copycats through strong branding and IP enforcement.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
John Lewis, Design Council, Innovate UK, Baby Products Association, Alibaba, Amazon, Channel 4, Ogilvy May
Products
Rockit, Buy It Now, Dragon's Den
Also
CrowdCube, Harrogate, Queen's Awards for Enterprise

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