13 Reasons Why New Hardware Products Fail

Predictable Designs Podcast · 23 Nov 2022 · 14m

What this episode covers

Host John Teal outlines 13 common reasons why new hardware products fail, categorized into technical, financial, and sales/marketing challenges. He emphasizes critical pitfalls such as underestimating development time, neglecting design for manufacturing (DFM), and running out of cash flow due to inventory costs. Teal also highlights the importance of validating customer demand early through crowdfunding and building an audience before launch.

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