Hardware Podcasts

WORST DAY Bringing a New Product to Market

Predictable Designs Podcast · 9 Nov 2022 · 11m · Episode 34

What this episode covers

John Teel, host of the Predictable Designs Podcast, recounts his journey bringing the 'Pop-Up Microlite' to market in 2007. He describes his initial excitement from a Blockbuster VP, the stress of presenting in Dallas, and the devastation of receiving blunt negative feedback on a warped 3D-printed prototype. Teel explains how he diagnosed the material failure due to heat, rebuilt trust with the buyer, and leveraged the resulting letter of intent to secure manufacturing investment.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Blockbuster Video, Texas Instruments
Products
Pop-Up Microlite
Also
hardwareacademy.com

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