Hardware Podcasts

182: Consumer Product Hardware Trends in Mid 2023

Product Startup · 30 Jun 2023 · 19m

What this episode covers

Brian Thompson, head of Creo CAD software at PTC, discusses how modern hardware companies are integrating simulation, additive manufacturing, and model-based definition directly into the core CAD environment to accelerate time-to-market. He explains that staying within a single native CAD model, such as Creo, eliminates context switching and data errors, allowing startups and enterprises to iterate rapidly from concept to production. The conversation highlights specific capabilities like ANSYS solvers for structural analysis and Oxetic lattices for energy absorption, which enable designers to validate performance and manufacturability without leaving the design tool. Thompson emphasizes that this unified approach de-risks product development by allowing teams to test with real customer feedback on short-run additive prototypes before committing to expensive full-scale tooling.

Most relevant to

early-stage companies, companies scaling up and large enterprises

Topics

Mentioned

Companies
PTC
Tools
Creo, ANSYS
Also
Oxetic

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