163: 2023 Trends in Product Development for Hardware Products
Brian Thompson, head of Creo CAD software for PTC, discusses three key 2023 product development trends for hardware startups: using design simulations earlier in the process, integrating design for manufacturing directly into CAD to avoid context switching, and leveraging additive manufacturing for short-run production. He explains how these tools reduce risk and cost by allowing designers to explore more alternatives and get real user feedback before committing to expensive tooling. The conversation highlights how software advancements make simulation and DFM accessible to non-experts, enabling faster iteration and better product quality.