Hardware Podcasts

6: Apps

Thoroughly Considered · 11 Dec 2015 · 42m · Episode 6

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss their evolution from selling paid iOS apps like Frameographer and Simple Bracket to using free apps like Slow Fast Slow and Highball as marketing vehicles for their physical hardware products. They explain how they shifted their strategy to treat apps as targeted advertising and sales channels, integrating mini-stores within the apps to drive hardware sales. The conversation covers their development workflow, where Dan handles UI design and Tom handles development, and their decision to avoid complex, network-dependent apps like Twitter clients due to maintenance burdens.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat
Products
Frameographer, Simple Bracket, Slow Fast Slow, Highball, Obi, Glyph, Tweet Bot, Dark Sky, Weather Line, To Do, Gifboom, Manual

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