Hardware Podcasts

135: Performance Marketing for New Hardware Products

Product Startup · 3 Aug 2022 · 29m

What this episode covers

Jake Schmidt, CEO of Structured Agency, explains how hardware startups can drive revenue through performance marketing, drawing on his experience commercializing the fidget spinner and launching Bessie Footwear. He advocates for a 'push vs. pull' strategy, starting with organic TikTok content and affiliate networks like ShareASale to generate early cash flow before investing in paid Facebook, Instagram, and Google ads. Schmidt emphasizes that unique, simple products with clear value propositions demonstrated within two seconds are critical for conversion, leveraging authentic, home-shot video as a cost-effective creative asset.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Structured Agency, Best Buy
Products
Fidget Spinner, Bessie Footwear, KickFix
Also
TikTok, Facebook, Instagram, Google Ads, ShareASale

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