Hardware Podcasts

23: Scratching and Clawing

Thoroughly Considered · 19 Jan 2017 · 32m · Episode 23

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss their strategy of using free iPhone apps like Slow Fast Slow and Highball to advertise their physical products, such as the Glyph and cocktail tools. They analyze the conversion rates and user engagement of this 'app-as-advertising' model, noting that targeted apps like Highball drive better revenue than broad utility apps. The episode also covers Dan Provost's mathematical analysis predicting a new 10.5-inch iPad model and their decision to use Medium for blogging to reduce friction.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat, Apple, Medium
Products
Slow Fast Slow, Highball, Glyph, Frameographer, iPad Pro

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