7 - Interact Boulder Forum

People of Packaging · 16 Sept 2019 · 39m

What this episode covers

Adam Peek interviews Sydney Tomasello, Valerie Hawks, Christie Wanamaker, and Alexis Berg from Interact Boulder, a branding and package design firm specializing in food and beverage. The group discusses their strategic approach to designing packaging that drives sales, the importance of functional design over purely aesthetic trends, and their deep immersion in industry trade shows. They also analyze current market trends, including the wellness boom, the rise of adaptogenic ingredients like mushrooms, and the complex realities of sustainability and compostability in the packaging industry.

Most relevant to

companies scaling up

Topics

Mentioned

Companies: Interact Boulder, Ole, Tesco
Products: Red Bull, Halo Top, Bragg

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The summary, chapters and topics are generated from the episode’s audio by this directory, not written by People of Packaging. The episode itself belongs to its publisher.

7 - Interact Boulder Forum

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

#63 Meet the 2022 Shelfie Award Winners

#222 - Buyer Spotlight: Pastas, Pasta Sauces, Oils, and Vinegars, with Brooke Gil of Whole Foods Market

#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam Kass

#82 Expo West 2023 Recap: Mushrooms, Mocktails, Mochi, and More

#254 - Buyer Spotlight: Hannah Koch, Supplements Buyer, Kimberton Whole Foods