Hardware Podcasts

6 - Dr. Andrew Hurley from Clemson Packaging School

People of Packaging · 27 Aug 2019 · 27m

What this episode covers

Dr. Andrew Hurley, an associate professor at Clemson University's Packaging School and founder of Package Insight, discusses how packaging serves as a primary differentiator for products, using basil pricing examples to illustrate value perception. He details his lab's use of biometric data, such as eye tracking and facial muscle analysis, to study how packaging influences taste perception and consumer emotion. Hurley argues that the industry must stop viewing packaging as a commodity and instead leverage technologies like augmented reality and blockchain to drive innovation and direct consumer engagement.

Most relevant to

established companies

Topics

Mentioned

Companies
Clemson University, Package Insight
Also
packagingschool.com, Dr. Andrew Hurley

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