5 - Brandi Parker from Pearlfisher

People of Packaging · 13 Aug 2019 · 42m

What this episode covers

Brandi Parker, Head of Realization at Pearlfisher, explains her unique role bridging design, engineering, and production to bring packaging concepts to life. She details her unconventional career path from fine arts to packaging, emphasizing the importance of curiosity and cross-disciplinary knowledge. Parker discusses Pearlfisher's 'lightweighting' manifesto, which shifts sustainability responsibility from consumers to brands, and predicts a future of reusable packaging models like Loop.

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