Hardware Podcasts

Ian Peterman | Legacy Branding, Uncommon Materials, & the One Contact Rule

Being an Engineer · 14 Apr 2023 · 43m · Episode 15

What this episode covers

Ian Peterman, founder of the Peterman Design Firm, discusses his background growing up in an entrepreneurial family and his experience working at HP and Barefoot Sound. He explains his 'Peterman Method' for product development, which emphasizes 'legacy branding' and 'conscious design' to ensure long-term brand alignment and sustainability. Peterman also details his use of unconventional materials like mycelium and his management strategy of using virtual assistants and a 'one contact rule' to maintain efficiency.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Peterman Design Firm, HP, Barefoot Sound, Macy's
Products
Conscious Design
Tools
AutoCAD, SolidWorks

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