Hardware Podcasts

Afterschool Podcast, Episode 19 - Craighton Berman, Founder of Manual (04/16)

Core77 Podcast · 16 Apr 2014 · 1h 27m

What this episode covers

Craighton Berman, founder of the brand Manual, discusses his transition from independent design studio to launching the Manual Coffee Maker (MCM) via Kickstarter. He details the product's design, which uses borosilicate glass and bamboo to create a ritualistic pour-over experience, and explains his strategy for scaling production and managing the crowdfunding campaign. Berman also reflects on the broader industry shift toward quality materials and the role of platforms like Kickstarter in enabling micro-entrepreneurship in industrial design.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Manual, Studio Neat
Products
Manual Coffee Maker, Chemex
Tools
Shapeways
Also
ICFF, Kickstarter

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