Hardware Podcasts

Afterschool Podcast, Episode 18 - Michael Ditullo, Chief Design Officer of Sound United (04/08)

Core77 Podcast · 10 Apr 2014 · 1h 07m

What this episode covers

Michael DiTullo, Chief Design Officer of Sound United, discusses the company's strategy for exhibiting at CES, including designing a 2-story booth and hosting cultural events to promote brands like Polk and Definitive Audio. He explains how Sound United navigates the intense competition in the Bluetooth speaker market by focusing on high-quality audio engineering and premium materials like wood and leather, rather than following generic tech aesthetics. DiTullo details his approach to convincing retailers to take 'safe risks' on new designs by presenting case studies and co-designing retail experiences, while also analyzing industry trends such as the rise of wearables and the shift toward natural materials in consumer electronics.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Sound United, Qualcomm, Nike, Converse, Frog Design, Target, Amazon, Best Buy, Sound Lion, In Motion, Grain Audio, LG, Samsung, Google, Apple
Products
Polk, Definitive Audio, BOOM, Magnolia, Lykos
Tools
AllJoyn
Also
CES

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