Hardware Podcasts

Building a Connected Musical Instrument with Rafael Atijas of Loog Guitars

Over the Air · 22 Dec 2022 · 32m

What this episode covers

Rafael Atijas, Founder and CEO of Loog Guitars, explains how the company evolved from a Kickstarter-funded 3-string guitar for kids into a broader educational platform. He details the product design choice of using three strings to accommodate small hands and the strategic decision to target parents as the primary customer while keeping the experience engaging for children. Atijas discusses the company's pricing and wholesale challenges, the use of audio-recognition technology in their companion app instead of Bluetooth, and their upcoming expansion into pianos and storytelling-based content.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Very, Teenage Engineering
Products
Loog Guitars, Owlett, OP-1
Also
Kickstarter

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